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A key to a trust based business is
to make sure that your customers
feel they have got a good deal.
Under Promise and Over Deliver
This approach is a good method of
creating happy repeat customers.
If you can turn around a job in 14 days
- promise 21 days and watch the happy
customer feel they have early delivery
in 16 days even though you
experienced an unplanned 2 day delay.
Share the Good Times
If overheads or other costs change in
your favour rememberto share the
savings with your customer. If foreign
exchange rates swing into your favour
for a reasonable period of time why not
pass on some of the savings.
Most of All - Keep Your Promises
The whole reason for adopting a Trust
Based Marketing philosophy is because
finding new customers is so expensive.
Call or send an email to arrange a
Free Marketing Appraisal.
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